UK startup, Beeline, has successfully raised over £500,000 through Seedrs for its connected navigation hardware for cyclists. The company took to the crowdfunding platform recently with a mission to raise £400,000. Previously, it secured £150,185 through reward-based crowdfunding platform, Kickstarter.
Beeline’s product is described as a beautifully designed, affordable piece of connected navigation hardware for urban cyclists that notably makes it easier, safer and “more enjoyable” for cyclists to get around on a bicycle. The company has reportedly built prototypes and has received over 4,000 pre-orders in 40+ countries. It has also in the final stages of setting up mass manufacturing in the country of China.
“BeeLine intends to revolutionise navigation by making it accessible to the mass market and by making it much more enjoyable. In the long term we aim to do this for more activities but our immediate focus is on cycling, where ultimately we want to enable more people to take up cycling, with BeeLine as their guide.”
Some of Beeline’s navigation hardware features include:
- Battery that lasts for 1-3 months of use between charges! (Based on 20-60 minutes of use every day)
- Tells time when the user is not using it for navigation
- Visible in all weather conditions
- Fits onto any bike using its flexible strap
- Display can be rotated to work whether attached to the handlebar or stem.
The company also revealed details about its system:
“At the core of BeeLine is the stripped back concept of fuzzy navigation. In the city, being told which turns to take is a hindrance, not a help, so BeeLine simply points you in the general direction to your destination and tells you the distance to go – no instructions. Imagine a compass that knows where you want to go and points there instead of north.”
Funds from the Seedrs initiative will go towards appointing new members on the team, marketing/brand building, and inventory financing.
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