Two years after successfully securing £374,213 through its Indiegogo campaign, Tens, the real life photo filtering sunglasses, has reportedly received a significant investment from famous entrepreneur and Virgin Group’s Sir Richard Branson.
Tens, which was founded by Kris Reid, Marty Bell, and Tom Welsh, offers sunglasses that lend an uplifting tint to the world beyond the lens. It has a simple ambition; to make the user’s day look ten times better. Through the brand’s custom lens tint, Tens aims to add an extra burst of color to every adventure the user takes. The eyewear features UV400 protection, which will block out 100% of the sun’s harmful rays. It was also created from a CR-39 plastic polymer, and the lens is scratch resistant.
Branson, who notably discovered Tens through a friend while vacationing on Necker Island, stated,
“Kris, Marty and Tom have shown tremendous entrepreneurial spirit to get where they are today; they’ve done an amazing job bringing their ambition to life. Tens have come in and disrupted the sunglasses market, a tactic I’m all too familiar with! And I love the product, no matter where I am in the world I can stick on a pair of Tens and feel like I’m right back on Necker Island.”
Marty commented,
“It’s fantastic Richard has invested in Tens. His spirit of adventure and entrepreneurship is completely aligned with the brand and we are thoroughly delighted to welcome him to the team.”
Kris then added:
“Richard’s investment will help significantly to elevate Tens to the next level. Currently our strongest market is here in the UK, but we see huge potential globally and look forward to this next chapter of growth. To think that just two years ago we were hatching a plan in a bedroom in the Scottish highlands, where – quite frankly – the sun rarely shines, it’s almost too far fetched to believe. But here we are.”
Tens’ latest collections are available online through its websiteand also at the company’s pop-up store on 10 Earlham Street by Covent Garden, London.
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Reg A - Form 1-A Filings Beta
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YTD: Jan 1, 2026 - Oct 26, 2026 vs Jan 1, 2025 - Oct 26, 2025
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Target Raise, Total$3.40BPrior $3.54B -3.9%
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131
126
+4.0%
Target raise
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$3.54B
-3.9%
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“Kris, Marty and Tom have shown tremendous entrepreneurial spirit to get where they are today; they’ve done an amazing job bringing their ambition to life. Tens have come in and disrupted the sunglasses market, a tactic I’m all too familiar with! And I love the product, no matter where I am in the world I can stick on a pair of Tens and feel like I’m right back on Necker Island.”
“Richard’s investment will help significantly to elevate Tens to the next level. Currently our strongest market is here in the UK, but we see huge potential globally and look forward to this next chapter of growth. To think that just two years ago we were hatching a plan in a bedroom in the Scottish highlands, where – quite frankly – the sun rarely shines, it’s almost too far fetched to believe. But here we are.”
