Success: London Juice Brand Daily Dose Overfunds First Week on Crowdcube

Last week, London-based juice brand, Daily Dose, launched its equity crowdfunding campaign on Crowdcube. The company was originally seeking a minimum of £75,000 and within a matter of days, the initiative successfully secured the funding goal. It is now nearly £113,000 thanks to over 160 investors.

daily-dose-3As previously reported, Daily Dose currently produces 100% fresh unprocessed cold pressed juice. It delivers its products twice a week to cafes, coffee shops, and restaurants. It also produces bulk “white label” juice that is offered to a higher volume customer. The company stated it aims to get the freshest possible juice to its customer. It based its distribution on the “Milk Man Model” in order to overcome short shelf life. 

Daily Dose also recycles each of the juice bottles, without having to waste labels. The Daily Dose team also revealed the first cafe they approached took 24 juices over the first week and currently takes more than 200 a week. They are now looking to sell detox cleanses, which will be sold cleansing parties, and online subscription packs. Funds from the campaign were set to be used for team expansion and a new website to help grow online sales.

During a recent update, founder of Daily Dose, George Hughes-Davies, stated:

daily-dose-2Thank you very much to everyone who has invested so far. We’ve been blown away by the number of people who are interested in Daily Dose. This investment is going to make a huge difference to the speed at which we can scale up. We are now overfunding to try and reach the full SEIS allocation. If successful the additional funds will help us achieve rapid growth and will go towards making a larger order of bottles, which will significantly improve our gross margin, take on an additional member of staff; and increase our marketing budget.”

Daily Dose’s campaign is set to close mid-October.

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