Mush, a new smartphone app that’s dedicated to just moms, launched an equity crowdfunding campaign on Crowdcube to raise £650,000. The app notably enables moms to build a community of other moms with children the same age.
Launched this past spring by founders Katie Massie-Taylor and Sarah Hesz, Mush already has 30,000 moms who have gathered on its platform, which helps provide moms a way to communicate outside their homes and not feel isolated. The company shared it was picked out by Facebook, Google, and Apple for its launch and has already secured its first partnership with Johnson & Johnson. It was revealed:
“Our mission is very simple, that ‘no [mom] does it alone’. We want to make being a mum more brilliant by providing a local community for mums to have fun, swap advice, share events and solve many of the challenges having kids throws at you!”
Mush is also beneficial to commercial opportunities as well. The platform shared that it provides a premium, uncluttered, and focused environment where brands can get the word out on their products:
“Mush is a social business with huge commercial opportunity. Advertisers are looking for new effective ways to engage with this very valuable demographic and yet there has been little innovation in this space.”
Funds from the Crowdcube campaign will be used for growing the team and marketing costs. This is the second time that Mush has sought funding and secured £250,000 previously. Since its launch, the new initiative has secured over £300,000 from nearly 45 investors. It is set to close at the end of November.
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