Update: Marketing & Advertising Accelerator Collider Overfunds During Third Seedrs Campaign

Collider, an accelerator that is dedicated to marketing and advertising technology startups, recently secured its initial £680,000 funding target during its third equity crowdfunding campaign on Seedrs. The accelerator is currently nearing£725,000 thanks to more than 175 investors.

collider-2As previously reported, Collider was founded in 2013 and has delivered four programs that have invested 3.6 million into 34 startups. The accelerator revealed:

“We will facilitate deep engagement with giant global corporates such as Financial Times, Unilever and The National Lottery, fast-tracking their access to the newest innovative technologies and so helping the startups go to market and scale up. This will provide you with a unique opportunity to invest in a portfolio of remarkably well supported madtech startups over the long term with a view to maximize returns. You will also be investing in a growing sector where the UK leads the way in Europe.”

Collider proves more startups with more than 120 hours of one-on-one coaching. The program’s demo day also runs as a commercial launch and involves hundreds of individuals from potential clients that watch each of the startups’ presentations. Funds from the campaign will be going towards each startup that participates in the Collider Class of 2017 and will be given in rounds:

  • collider-1Round 1: Up to 10 startups will each receive £50k, fewer fees for 7% equity to investors
  • Round 2: Up to 5 of the startups will each receive a further investment of £70k, fewer fees for a further 7% in equity to investors.

Recently, Collider announced the application acceptance for the 2017 class has closed. The accelerator reported:

It’s been a record year for us with well over 300 applications, even surpassing our own ambitious target by TWO – and so now we’re in the process of whittling it down to our top applications, with only 2% getting through.”

Collider noted that in the next three weeks it would be screening all investment-worthy startups and decided which ones will be presented to its investors. November 24th is the program’s selection day, and each startup will have 20 minutes to pitch their team/business with investors during a Q&A session.


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