Overfunding: Mobile App For Mom “Mush” Secures £650,000 Funding Target on Crowdcube

With less than two weeks until its equity crowdfunding campaign on Crowdcube comes to an end, new mobile app for moms, Mush, has secured its £650,000 funding target and has even surpassed £700,000 from more than 400 investors. 

mush-1Launched earlier this year by founders Katie Massie-Taylor and Sarah Hesz, Mush has already attracted 30,000 moms who are looking to communicate with other moms outside their homes. This is a virtual way to making sure that moms are not being isolated. The creators noted that since its debut Mush has already been formed a partnership with Johnson and Johnson. The Mush team revealed:

Our mission is very simple, that ‘no [mom] does it alone’. We want to make being a mum more brilliant by providing a local community for mums to have fun, swap advice, share events and solve many of the challenges having kids throws at you!”

Massie-Taylor previously noted:

“We are delighted with the success of Mush in the first six months; 55,000 friendships have been made so far. We are constantly receiving feedback from mothers that we’ve been a lifeline for them and made being a mum more brilliant. This new round of funding signals our commitment to broaden Mush’s reach outside of London and into regional areas – particularly rural areas where [moms] may be finding it really tough to meet other [moms]. We all know that being a [mom] is many many things. It’s amazing. It’s hilarious. It’s hard work. And sometimes, it’s downright lonely. We want to make sure no mum has to go it alone.”

Funds from Mush’s Crowdcube campaign will be used for growing the team and marketing costs. This is the second time that the app’s team has sought funds and even raised £250,000 during round pre-product with backing from a social impact fund. This enabled them to build the app and launch. The campaign is set to close at the beginning of December.


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