Scotland-based craft brewer, BrewDog, has returned to Crowdcube. The company launched its mini bond offering on the equity crowdfunding platform, seeking £500,000 to £10 million in funding and within a matter of hours, secured more than £475,000 £790,000.
BrewDog, which was founded in 2007 by Martin Dickie and James Watt, has raised more than $30 million in its ongoing crowdfunding offers in the UK, called Equity For Punks. The brewery’s USA equity crowdfunding pitch, Equity For Punks USA, has been live for several months now on BankRoll. The offer is seeking a raise of up to $50 million under Reg A+, and BrewDog stated over $3 million has been secured so far.
The company stated:
“Known not only for its bold, uncompromising, flavourful beer, BrewDog has reached audiences far and wide with its innovative and unrestrained marketing. As opposed to spending heavily on above the line advertising, BrewDog has repeatedly found ways to rack up column inches with its alternative, educational and entertaining takes on beer. From brewing a beer at the bottom of the North Sea to storming the bank of England with a tank to launching its record-breaking Equity for Punks crowdfunding programme, BrewDog’s reputation is as worth talking about as its beer.”
Funds from BrewDog’s mini bond initiative will be used to expand into more international markets, as well as invest in BrewDog’s Aberdeenshire brewery to help keep up with ever-increasing demand from European markets. The brewery also noted it would be investing some of the funds into its new American facility located in Columbus, Ohio. Following BrewDog’s latest Crowdcube launch, the equity crowdfunding platform celebrated by tweeting:
To celebrate the launch of the @brewdog bond, it seemed only right to get the beers in… #HappyFridaypic.twitter.com/b6PHUirXCv
— Crowdcube (@Crowdcube) December 2, 2016
BrewDog’s mini bond campaign is set to close mid-January.
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