Menswear Brand Troubadour Goods Quickly Secures Over £370,000 Through Seedrs Campaign


Troubadour Goods, a London-based menswear fashion brand, is currently seeking £500,000 through its newly launched equity crowdfunding campaign on Seedrs. Within just a few days, the company has secured more than £370,000 from nearly 40 investors.

troubadour-goods-1The brand, which was founded by Samuel Bail and Abel Samet, aims to design, create, and sell premium men’s accesses. Troubadour Goods stated its products combine performance design with a clean, modern aesthetics, and “incredible” craftsmanship, to products pieces that last for decades. It was revealed:

We sell our products directly to customers through our website and pop-up shops, and via more than 60 of the best stores in the world in more than a dozen different countries. Among other well-known names, our retail partners include Selfridges and Harvey Nichols in the UK, United Arrows and Isetan in Japan, and Barneys and Nordstrom in the US.”

Since it began to sell its products three years ago, Troubadour Goods has reportedly had a compound revenue growth rate of more than 160% between 2013 and 2015. The company stated it is also backed by London-based venture capital firm, Pembroke VCT.  In regards to what the funds from the Seedrs campaign will be used for, the company added:

“We anticipate that approximately half of the funds raised wiltroubadour-goods-3l be used to support sales growth to our customers and retail partners. The other half will be used to fund working capital requirements from our forecast growth plan. This working capital is primarily allocated to additional inventory and expected accounts receivables growth, as many of our retail partners receive payment terms. Over time we see an opportunity to expand the brand into adjacent market segments, including other men’s luxury products and women’s accessories. However, our immediate plan is to build on our current platform and grow sales of our men’s accessories products.”

Troubadour Goods is also offering 20% off any purchases investors make for the life of their investment, if they invest at least £250. The campaign is set to close at the end of January.

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