All By Mama Achieves £75,000 Funding Target During the Final Week on Crowdcube

With less than seven days until its equity crowdfunding campaign on Crowdcube comes to an end, online marketplace that’s dedicated to parent-run businesses All By Mama has secured its initial £75,000 funding goal thanks to 185 investors. The platform recently decided to extend its initiative, which was supposed to close last week.

All By Mama was launched two years ago by Gemma Whates and has so far featured more than 2,000 products and currently has over 200 sellers. The company stated:

“Launched in November 2014, we have spent two years testing our concept and building our seller and consumer base. We currently work with over 200 sellers and feature over 2,000 products. We’ve built an engaged social audience and database of 30,000 people. There are currently c.300,000 Mumpreneurs in the UK alone, who are currently contributing £7.4bn to the economy each year. We believe we are the first marketplace to champion parent-run businesses and are passionate about supporting mums who run their business flexibly around family life.”

The platform also been featured in various publications, including The Evening Standard and Cosmopolitan magazine. It has also received awards such as Pantene’s #SHINESTRONG Business Award judged by Baroness Karren Brady, and Jacqueline Gold’s #WOW Award. The All By Mama team stated it received inquiries from Australian, American, and South African sellers and customers for international expansion.

Funds from the campaign will be used for marketing as well as growing All By Mama’s seller and customer based. In a recent update, the All by Mama team shared their thoughts about the campaign reaching its funding target:

“We are delighted to have reached our target today – thank you for all your investments, it goes without saying we wouldn’t be here without you. We will continue to overfund and EIS is still available so please do ask any questions that you have, the team are all working over the festive period. We are really looking forward to putting our plans in place in the New Year and growing the business together with all our new investors.”

The campaign is set to close this Friday (December 30th).