Overfunding: Beauty Advisory Service MyShowcase Surpasses £750,000 Funding Target on Crowdcube

myshowcase-1With less than two weeks until its equity crowdfunding campaign on Crowdcube comes to an end, beauty advisory service, MyShowcase, has successfully secured its initial £750,000 funding target thanks to more than 200 investors.

MyShowcase, which describes itself as a multi-brand, multichannel, personal beauty advisory service, noted that it offers a range of innovative and appealing independent UK beauty brands. Stylists give advice and sell to customers via home showcases, 1-2-1 or through social media. In the last two years, MyShowcase has notably grown from 150 to 1,500 stylists, who have held over 10,000 showcases and also placed more than 75,000 orders from 37,000 customers.

Since its launch, the company has received various recognitions, including being named The Sunday Times’ Top 15 fastest growing startups in 2015; winner of the 2016 DSA Excellent Best Company Award, Shortlisted for the 2016 Retail Week Ecommerce Team of the Year Award; Ranked number two best beauty retailer by The Independent in 2014. Recently, founder and CEO of MyShowcase, Nancy Cruickshank, stated:

myshowcase-2“With women spending over £100,000 on beauty in their lifetime (that’s £126 per month), it was clear this just wasn’t good enough. Women were receiving an underwhelming and unfulfilling service in a huge market with staggering potential and so, MyShowcase was born! We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”

She also noted:

We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”

Funds from the MyShowcase Crowdcube initiative will go towards accelerating MyShowcase’s Stylist recruitment, enhance the company’s customer marketing program, continue to develop its technology platform, and expand warehousing along with packing operations. The campaign is set to close on January 20th.


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