Turtleneck, a Scandinavian fashion-tech accessory brand, has launched an equity crowdfunding campaign on Invesdor. The company is seeking 255,000kr for its anti-cranky phone accessories.
The company stated it offers innovative, practical, and functional products, which includes chargers for phones, wire organizers, and anti-lose equipment for Apple Pair pods. It started off with its single product, the Pullover by Turtleneck, which helps to untangle earphones. The product secured 144,311kr from 528 backers through Kickstarter in 2015.
“Turtleneck and tool is optimized for earbuds with straight minijack such as Apple and Samsung. Turtleneck work on other earphones as well, however we cannot guarantee this. Please note that mounting on earphone with angled minijack is more challenging than for straight.”
The company also reported:
“As a young and fast growing Norwegian fashion-tech accessory brand with global ambitions, Turtleneck is build on the cornerstones of function, design, responsibility, and fun. With a strong intuition, and tons of creativity, Turtleneck creates a new world of functional and fashionable accessories with a positive and playful attitude. In 2016, Turtleneck started on new products that match our overall vision of becoming a leading fashion-tech accessory brand in Europe. In order to increase the product portfolio in time for 2016 Christmas sales, we started off with some me-too products that all address different everyday problems; a Powerbank called Kraftverk, a MAC sleeve called Etui, and a Bluetooth Vibration Speaker called Høytrykk. Me-too products are un-branded products that we modify and brand to fit Turtlenecks trademark. We include these products in our portfolio to increase shopping chart value.”
Since its launch, Turtleneck’s campaign has successfully raised 91% of its funding target (more than 230,000kr). Funds from the initiative will be used to expand its production and continue growth. It is set to close on March 30th.
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