Nutrifix, a new app that takes the hard work out of planning meals by providing personalized nutrition on the go, has launched an equity crowdfunding campaign on Crowdcube. The London-based developer is currently seeking £150,000 as it prepares for expansion.
Founded by qualified personal training and former semi-professional rugby player, Joel Burgess, Nutrifix claims its app simplifies nutritional planning by locating healthy meals near to the user. Since its soft launch in January 2017, the new app now has 750 members, close to 9,700 food outlets on board, and more than 70 restaurants have signed up. The developer noted that its team writes a regular blog with health tips for busy people, which has more than 1,200 subscribers.
“Nutrifix aims to take away this stress by becoming your very own personal nutritionist. In our opinion, current nutrition apps are either retrospective or require a large amount of planning and organisation. Nutrifix is designed to be quick and easy to use and is proactive – it makes personalised meal suggestions to make or buy, and we are working on a delivery feature. Nutrifix adopts a freemium business model; our core offering of personalised meal suggestions to make, buy or have delivered will be free. A premium subscription will cost £6.99 per month, which will allow users to personalise their goals, speak directly with a nutritionist, share their diary and access exclusive content.”
While revealing why he decided to develop Nutrifix, Burgess stated:
“My own desire to lose weight led me to realise the gap in the market for a product that encouraged healthy choices on the go, working around people’s hectic lifestyles. Without the proper support, maintaining a balanced diet can be a pain-staking and time-consuming process but, with Nutrifix, I am determined to take the stress out of healthy eating.”
Funds from the Crowdcube campaign, which has already secured more than £55,000 from nearly 90 investors, will be used to grow the developer’s team and launch a marketing initiative. It is set to close at the end of April.
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