Less than three weeks after launching its equity crowdfunding campaign on Crowdcube, nutrition app, Nutrifix, has successfully secured its initial £150,000 funding target from nearly 200 investors. As previously reported, Nutrifix was founded by qualified personal training and former semi-professional rugby player, Joel Burgess and claims its app simplifies nutritional planning by locating healthy meals near to the user. The company revealed:
“Nutrifix aims to take away this stress by becoming your very own personal nutritionist. In our opinion, current nutrition apps are either retrospective or require a large amount of planning and organisation. Nutrifix is designed to be quick and easy to use and is proactive – it makes personalised meal suggestions to make or buy, and we are working on a delivery feature. Nutrifix adopts a freemium business model; our core offering of personalised meal suggestions to make, buy or have delivered will be free. A premium subscription will cost £6.99 per month, which will allow users to personalise their goals, speak directly with a nutritionist, share their diary and access exclusive content.”
Nutrifix also reported since its soft launch in January 2017, its new app now has 750 members, close to 9,700 food outlets on board, and more than 70 restaurants have signed up. The developer noted that its team writes a regular blog with health tips for busy people, which has more than 1,200 subscribers. In a recent update, the company shared its excitement over successfully overfunding on Crowdcube:
“We are extremely excited to announce that we have reached our initial £150,000 target in just 14 days! Thank you to all our investors. We are excited to have you on our journey of making healthy eating quick and easy. We have 163 investors and its apparent from ongoing investor discussions that there is still a lot of appetite to invest. We are eager to ensure that everyone who is considering to do so has the opportunity and are therefore continuing to overfund. Every pound we raise beyond £150k will allow us to expedite our plans. Placing a particular focus on developing the product and speeding up our progress towards product market fit. With all of your combined support and investment, we will achieve this objective in no time.”
Funds from the Crowdcube campaign will be used to grow the developer’s team and launch a marketing initiative. The campaign is set to close mid-April.
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