Nutrition app developer Nutrifix is set to complete its equity crowdfunding campaign on Crowdcube with more than £200,000 in funds from over 380 investors. The initiative was launched last month and was seeking £150,000. Nutrifix, which was founded by qualified personal training and former semi-professional rugby player, Joel Burgess, claims its app simplifies nutritional planning by locating healthy meals near to the user.
“Nutrifix aims to take away this stress by becoming your very own personal nutritionist. In our opinion, current nutrition apps are either retrospective or require a large amount of planning and organisation. Nutrifix is designed to be quick and easy to use and is proactive – it makes personalised meal suggestions to make or buy, and we are working on a delivery feature. Nutrifix adopts a freemium business model; our core offering of personalised meal suggestions to make, buy or have delivered will be free. A premium subscription will cost £6.99 per month, which will allow users to personalise their goals, speak directly with a nutritionist, share their diary and access exclusive content.”
The company also reported since its soft launch in January 2017, its new app now has 750 members, close to 9,700 food outlets on board, and more than 70 restaurants have signed up. It was also noted that Nutrifix’s team writes a regular blog with health tips for busy people, which has more than 1,200 subscribers. Funds from the campaign will go towards the company’s team growth and the launch of its marketing initiative. In a recent update, the Nutrifix team stated:
“The money we have raised will allow us to build an engaging product which solves an everyday problem, drives revenue from affiliates and proves unit metrics so we can raise a big seed round. This will allow us to grow rapidly and internationally.”
The initiative is set to close later this evening.
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