Less than six months after completing its first Seedrs campaign, UK-based electronic steam iron brand, The Funky Iron Company, has returned to the equity crowdfunding platform, seeking an additional £150,000. The company stated:
“We are setting out to disrupt the electric steam iron market by creating a brand with style, attitude, and individuality through product design, innovation, functionality, and customer experience. We intend to sell direct to consumers via our own website, through established retailers and additionally develop new retail and online routes to market. Our brand essence is about being different, innovative, and unconventional. We believe the world is a more beautiful place when it’s smarter.”
Founders of The Funky Iron Company, Joe and Sadie Sillett, also shared:
“Our Eureka moment came when realizing that, of all the main household goods in the market, the iron was a product crying out to be redesigned and the category challenged with style and color. So far it has been a great journey, we are looking forward to welcoming new investors on board.”
The Funky Iron Company is planning to launch its debut range in February 2018 and is currently in talks with both online and traditional retail partners. It will also sell directly to the public through its own website. Since its launch, the campaign has successfully secured more than £30,000 from nearly 50 investors. It is set to close later this fall.
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