Just a little over a month after launching its second equity crowdfunding campaign on Seedrs, The Funky Iron Company has successfully secured its initial £150,000 funding target from nearly 70 investors.
As previously reported, the company is setting out to disrupt the electric steam iron market by creating a brand with style, attitude, and individuality through product design, innovation, functionality, and customer experience.
“We intend to sell established retailers and additionally develop new retail and online routes to market. Our brand essence is about being different, innovative, and unconventional. We believe the world is a more beautiful place when it’s smarter.”
Founders of The Funky Iron Company, Joe and Sadie Sillett, recently shared:
“Our Eureka moment came when realizing that, of all the main household goods in the market, the iron was a product crying out to be redesigned and the category challenged with style and color. So far it has been a great journey, we are looking forward to welcoming new investors on board.”
The Funky Iron Company is planning to launch its debut range in February 2018 and is currently in talks with both online and traditional retail partners. The company also revealed it will sell directly to the public through its own website. The funding initiative is set to close later this Fall.
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