Creators of cashback smartphone app GreenJinn announced earlier this week they have extended their equity crowdfunding campaign on Crowdcube. The initiative was launched back in September and is seeking £600,000 as it prepares to expand.
As previously reported, the app was launched in October 2016 and provides personalized cashback coupons on everyday groceries. GreenJinn’s creators stated that they believe everybody should be able to afford good quality products and nutritious food. During its first year, GreenJinn already attracted over 40,000 UK shoppers and is aiming to be the go-to app for saving money on groceries. Currently, two of the UK’s biggest supermarkets, Sainsbury’s and Waitrose, are featured on the app and the team plans to add one other major UK supermarket chain. GreenJinn CEO Giuseppe Licari recently stated:
“We consider our early users as GreenJinn’s ‘founders’ and we are happy to involve them at this important stage, together with new enthusiasts. GreenJinn is the only cashback app on market actively promoting healthy living and developing personalisation. We aim to offer our users their best fit in terms of coupon selection, timing and convenience. Only what you like, when you need it. We’re confident that with a successful crowdfunding round, we can make this a reality… we have our community with us!”
Funds from the initiative will be used to add new supermarkets (both offline and online), and more brands and improve the personalization system on the app in order to skyrocket the mobile coupon revolution. The campaign has so far raised more than £350,000 from over 165 investors. It is set to close on November 16th.
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