Vita Citric Spirit, a Spanish vodka brand, has successfully secured its initial £130,000 funding target through its equity crowdfunding campaign on Crowdcube. The initiative was launched earlier this month. The company revealed that it targets health and lifestyle-conscious drinkers that are keen to enjoy alcohol without the sugar, gluten, and additives prevalent in soft-drink mixers.
“Seeing this gap in the market, Vita’s young team – millennials themselves – became inspired to create a solution: a vodka-based on natural citruses from the Mediterranean that would taste delicious when mixed with water. There is a great opportunity in the global vodka market, capturing 1% market share would bring approx over $400 million.”
Vita also noted that following strong feedback from the Spanish and Mexican markets (2017 Q4 retail sales value over £40,000), the company launched in the UK, where the company states vodka consumption is 15 times higher than in Spain. InterBev will distribute Vita in the UK and drinks21 in Italy and France.
All funds from the equity crowdfunding campaign will go towards the company focusing on the UK market, expanding its distribution, investing in trade fairs and marketing, and developing new flavors. The funding round is currently set to close at the end of Febraury.
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