Noveltea Makes Crowdcube Return: Now Seeking £150,000 in Funding

Less than a year after raising £217,800 through its first Crowdcube funding round, UK-based premiere alcohol tea blend company Noveltea has returned to the equity crowdfunding platform, seeking a minimum of £150,000. 

NovelTea, which was launched in April 2017 by co-founders Vincent Efferoth and Lukas Passia, is now seeking to disrupt the alcohol industry with its alcoholic tea concept and it was inspired by tea stories from around the world. It was also named after eccentric tea tales. NovelTea currently has two flavors, The Tale of Tangier and The Tale of Earl Grey.

“Inspired by tea stories from around the world and named after eccentric tea tales, NOVELTEA comes in two distinct flavours; The Tale of Tangier and The Tale of Earl Grey. The Tale of Tangier is an infusion of Moroccan green mint tea with Caribbean rum to deliver hints of exotic fruit and floral citrus notes, whilst The Tale of Earl Grey infuses Earl Grey tea with British gin and hand-selected botanicals to deliver a distinctively smooth and rich taste. Both Tales are cold-brewed, vegan, free from any artificial colours, and manufactured in the UK. They can be served ice-cold on hot and sunny days but also warm in a classic tea cup during winter.”

Noveltea started exporting in March 2018 and has confirmed orders from China, Hong Kong, and Germany. The company reported that it is currently in talks with a North-American distributor for US, Canada & Mexico markets. Further inquiries have come from more than 50 countries. Funds from the latest Crowdcube round will be used to continue Noveltea’s expansion. Since its launch, the campaign has raised more than £95,000 from nearly 70 investors. It is set to close at the end of August.


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