Daisy Green Collection, an Antipodean group that has nine central London locations that serve artisan coffee, Aussie brunch, craft beers, and cocktails, has successfully secured nearly £2 million through its equity crowdfunding campaign on Crowdcube. The campaign is set to close later this week, which launched last month initially seeing £500,000.
As previously reported, the group was founded in 2012 claims to be at the forefront of the “thriving” Antipodean cafe culture scene by offering authentic, flexible, all day offering that has a customer base that includes vegan, vegetarian, and paleo diet followers. Daisy Green is focused on sustainability, best in class suppliers, nutrition, and health whilst continually pushing quality and value.
“Daisy has benefited from industry trends including the increase in healthy eating, plant-based diets and recognition of food intolerances; the increased demand for brunch; the move towards the coffee-office work environment; increased trust by consumers of independents; the increased focus on sourcing and sustainability. These trends drive the growth of the F&B sector (UK: £111 billion) and have led to the disruption of incumbents.”
Daisy also revealed it is set to accelerate its growth across central London and beyond. In a recent update, the company reported its close to securing its 2019 pipeline with several prime, off-market sites in Southbank and City likely tone the first, with both providing the desired mix of office, residential, and tourism customers. Funds from the Crowdcube round will be used to continue Daisy’s growth and expansion.
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