Consumer Insight Firm TruRating Quickly Nears £1.8 Million Funding Target on Seedrs

TruRating, a UK-based consumer insight firm that uses point of sale to collect mass, accurate feedback, is quickly nearing its £1.8 million equity crowdfunding target on Seedrs. The campaign, which was launched last month, has raised more than £1.7 million from nearly 200 investors.

Founded in 2014, the company stated its multichannel feedback solution at checkout enables businesses to track how customers feel against how much they spend, thereby understanding the consumer experience at an unprecedented level.

“Our real-time insights and industry-leading response rates give merchants the confidence they need to make decisions that will absolutely transform their business.”

TruRating noted that it has so far collected 38 million ratings, 2 billion data-points from more than 2,000 merchant outlets in 6 countries. Its key goal is to be the world’s broadest and most trust provider in consumer insight by providing merchants, consumers, and third parties with information to make better decisions and elevate consumer experiences. In regards to what the funds from the Seedrs round will go towards, the TruRating team stated:

The aim of the round is to support us in achieving our break-even point in 2019 and provide us with what we believe is a significant cashflow buffer. It will also provide funds to continue our international expansion and progress across our 4 business areas – merchant insights, consumer recommendations, 3rd party analytics and polling.”

The campaign is currently set to close later this fall.


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