Just days after securing its initial £22 million funding target, BrewDog’s Equity For Punks V campaign has successfully surpassed £23 million with the help from equity crowdfunding platform Crowdcube. BrewDog launched the campaign on the funding portal last month and has since extended the round for another two weeks.
BrewDog has over 30 bars in the UK as well as 16 international bars, including its brewery in Columbus, Ohio, which opened in 2017, and a couple breweries in Australia. The BrewDog Equity for Punks initiatives has so far raised more than £60 million. The brewery reported it is owned by over 80,000 people, who invested in the funding rounds in order to “change the world of craft beer, forever.”
Meanwhile, BrewDog experienced an issue last week when the brewery was apparently a victim of “fake news.” The BrewDog crew confirmed in a blog post that Scofflaw Brewery, which BrewDog had planned a series of events with, had reportedly been falsely promoting an offer for Trump supporters at BrewDog’s bars that were not known to the brewery.
“We’d like to again categorically confirm we did not know of, endorse or approve this promotion and as a result we’ll be sending all the Scofflaw beer from our bars back to the US. We had planned to stock their beers in our bars, and hold collaborative tasting events, but nobody ever mentioned anything about Trump to us.”
BrewDog noted that it will also offer the free beer that was promised, but this time it will be Punk IPA (or any of the brewery’s other headliners) to anyone who shows up to the bars in the name of love, not hate.
“All you need to do is tell the bar staff at any UK BrewDog bar, BrewDog Brussels or BrewDog Berlin Mitte you’re a lover not a hater, and we’ll pour you a free pint.”
Brewdog then added:
“We’ve been pretty clear about our views here in the past. When The Donald pulled out of the Paris Accord, we produced a protest beer called Make Earth Great Again, drawing attention to the ingredients under threat from climate change and donating profits to climate change action group 10:10. When we opened our US brewery last year, we unveiled our ‘Bar on the Edge’ – a temporary bar straddling the US-Mexico border in the name of collaboration, emblazoned with the words: ‘Make Beer not Walls.’”
Scofflaw recently posted that the PR firm that posted the news without the brewery’s acknowledgment, Frank. The PR firm also commented:
“The reputation of our client is of utmost importance and we are taking this matter seriously.”
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