Barcelona-based Santafixie Group, a brand and e-commerce of bicycles and components, has released its own brand of bicycles, with nearly 90K orders and counting. Aiming to be the go-to global brand for bicycles, Santafixie is seeking an investment injection in order to release new models of bikes and increase marketing activity and has partnered with Crowdcube to manage the raise. So far, so good. With a few days remaining on the campaign, the Santafixie Group has raised over 70% for 5.76% equity offered from 63+ investors, or more than £156,100 toward the £220K target goal.
“Our aim is for more people to travel through their cities by bicycle. More bicycles make our cities healthier & the citizens happier,” opined Santafixie Group on its campaign. “We want to become a brand recognised worldwide, with a strong e-commerce structure to achieve this transformation.”
Pre-money valued at £3,600,000, the company aims to capitalize on the increase awareness of the importance of sustainable transport: bikes & e-bikes are becoming progressively more popular as a mode of transport around any city. The market continues to grow, with Europe alone boasting 19.6 million bikes sold per year.
Santafixie Group’s first bicycle, Raval (named for a Barcelona barrio), which was released in 2018, soon became the company’s best selling bike on its online shop. To date Santafixie has sold 650+ units, reportedly achieving a 2017 turnover of €2.1M and €-127K EBITDA.
“After the success of our first bike Raval, we are looking to introduce further models into the market. We are aiming to release the Santafixie Born in 2019, a vintage styled single-speed,” indicate the company. “We also intend to introduce our first e-bike in April 2019. Having been established as an eCommerce platform for 7 years, we understand our customers.”
At this writing, Santafixie counts more 75,000 people in 40 countries as customers, with concentrated markets in France, Spain, Netherlands, UK and Italy. Leading the Santafixie Group team is CEO Xavier Claveria, CTO Omar Garrido and Branding Director Nuria Gámiz.
The campaign ends on 24 January; for more detailed financial information, click here.
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