Luxury Shoppers Platform LuxDeco Secures £1.5 Million Funding Target Through Crowdcube Round

LuxDeco, a UK-based platform that connects high-end interior brands and artisans to luxury consumers and design professionals through their curated online marketplace and personal stylist recommendations, has successfully secured its initial £1.5 million through its equity crowdfunding campaign on Crowdcube. The funding round was launched last month and is offering 9.38% in equity at a £14,500,000 pre-money valuation.

Founded in 2012 by Jonathan Holmes, LuxDeco reported that it aims to change that by connecting luxury shoppers across the globe to the “world’s finest” interior brands through a curated online marketplace, personal shopping technology, and white-label e-commerce service.

“What we believe sets us apart from traditional e-commerce is our use of data science, proprietary algorithms, and expert curators to aggregate & standardise product data from hundreds of partners and then present the most relevant selection to users. This approach allows us to offer a curated selection of products from 350+ premium brands with minimal inventory risk while offering a personalised shopping experience.”

LuxDeco also revealed its vision is to become one of the largest luxury home decor retailers in the world by simplifying the process of shopping for luxury interiors online.

“With £920 average order, we’ve seen £13m+ gross sales to date. Y/E March 2019 we achieved £546k gross profit after fulfillment (-£1.59m P+L). Over 350 leading interior brands have joined the platform, including Ralph Lauren and Aerin.”

Funds from the Crowdcube round will be used to continue the development and growth of the LuxDeco platform. It is set to close mid-July


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