Just one month after launching its latest equity crowdfunding campaign on Seedrs, UK-based tech-enabled beauty business blow LTD has surpassed its initial £1.5 million funding target is now nearing £1.8 million. The initiative’s debut comes just a few years after blow LTD raised £1.35 million through its previous Seedrs round. So far, almost 400 investors have offered up funds for the campaign. The company is now offering 22.50% in equity.
As previously reported, Blow LTD. was co-founded by Fiona McIntosh (ex-Editor-in-Chief of Grazia and ELLE) and Dharmash Mistry. The company claimed it is “disrupting” the £15 billion UK beauty services market by offering premium beauty services to busy women at a time and place that suits them. blow LTD also offers the convenience of treatments outside traditional salon hours, 7 days a week, from 7 am until 10 pm, at 2 hours notice.
“Quality is at the heart of blow LTD. blow LTD beauty professionals have been handpicked and rigorously tested and vetted. They use only premium beauty brands (Kerastase, OPI, Decleor) and have a consistently-maintained customer satisfaction score of 97%. In-app consultation data collection means blow LTD also offers treatment and product recommendations for a super-personalised customer experience.”
blow LTD now has 50 different treatments, including blow dries, makeup, nails, massages, lashes, waxing, facials and spray tans and is now available in Greater London, Manchester, and Birmingham. In regards to what the latest campaign’s funds will be used for, blow LTD added:
“With this round of investment we are ready to accelerate our growth, deepening our penetration in the UK and launching our first international market. Whilst also exploring ‘how to get big quickly’ through consolidation. From our first international launch we will create a playbook that will then be the blueprint to supercharge further roll-out. Our focus to date on operations and tech means many processes will remain centrally controlled, resulting in an efficient and cost-effective roll-out.”
The campaign is set to close later this fall.
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