allplants, a “vegan delivery company,” has successfully secured more than 3 million through its equity crowdfunding campaign on Seedrs. The funding round was launched earlier this month, and quickly raised £2 million in just 48 hours. Founded in 2016, allplants describes itself as an award-winning planet-positive food brand and VC-backed B-Corp.
“Today, we’re an online platform and chef-to-customer service making it easy and exciting to eat more plants, and less meat, with delicious, chef-made meals delivered to your door. Since launching in 2016, we’ve changed the conversation from eating vegan to thriving on plants, providing customers with tools, recipes and a first-of-its-kind delivery service that now cooks up over 20,000 meals every week. We believe eating more plants will play a critical role in saving the planet, while improving our health and encouraging a positive way of life.”
As previously reported, allplants raised £7.5 million of investment in September 2018, the largest seed-round raised by a European plant-based business. Additionally, in 2017 allplants secured £800,000 in investment from friends, family, leading angels and VC firm Felix Capital. Jonathan ‘JP’ Petrides, Founder and CEO of allplants, recently stated that he and his team are crowdfunding as they always wanted to bring their customers on board and involve them in their journey:
“With this investment, we will continue to fuel the plant-based movement.”
The company also revealed:
“We’ve got a great product which our customers love, reliable service and a superb team focussed on driving our mission forward. Working from a stable, scalable platform with the operational setup and resources in place, your investment will go into four core areas designed to help us grow, while further establishing allplants as the UKs number one plant-based food platform. These areas are: food innovation, improving our digital and offline experience, accelerating new customer growth and preparing the company for wider distribution in the UK and internationally.”
The campaign is set to close at the beginning of March.
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