allplants, a “vegan delivery company,” is set to close its equity crowdfunding campaign on Seedrs with more than £3.2 million raised. The campaign, which originally sought to raise £2 million, made its debut at the beginning of February. As previously reported, allplants describes itself as an award-winning planet-positive food brand and VC-backed B-Corp.
“Today, we’re an online platform and chef-to-customer service making it easy and exciting to eat more plants, and less meat, with delicious, chef-made meals delivered to your door. Since launching in 2016, we’ve changed the conversation from eating vegan to thriving on plants, providing customers with tools, recipes and a first-of-its-kind delivery service that now cooks up over 20,000 meals every week. We believe eating more plants will play a critical role in saving the planet, while improving our health and encouraging a positive way of life.”
Prior to launching the equity crowdfunding campaign, allplants raised £7.5 million of investment in September 2018, the largest seed-round raised by a European plant-based business. The company also secured £800,000 in investment from friends, family, leading angels and VC firm Felix Capital. In regards to what the funds from the campaign will be used for, allplants added:
“Working from a stable, scalable platform with the operational setup and resources in place, your investment will go into four core areas designed to help us grow, while further establishing allplants as the UKs number one plant-based food platform. These areas are: food innovation, improving our digital and offline experience, accelerating new customer growth and preparing the company for wider distribution in the UK and internationally. Our new kitchen and production facility provides allplants with significant headroom to continue delivering on quality and demand, while iteratively improving our margins. In 2020, customers will benefit from an enhanced digital and doorstep experience with new dinner options, more meal occasions covered throughout the day and more flexible delivery. By 2021, we aim to increase our presence offline, abroad and with digital services.”
The campaign will close later this week.
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