Fully Charged Show, a YouTube channel dedicated to “the future of energy and transport,” has quickly secured its initial 500,000 funding target on equity crowdfunding platform Seedrs. Launched in 2010 by by TV personality, Robert Llewellyn, Fully Charged reportedly averages more than three million monthly episode views globally, with the record month reaching 4.6 million.
“Funded predominantly by individuals (Patreons) and advertising (Google AdSense) Fully Charged operated at breakeven before the launch of its live event (Fully Charged LIVE) in 2018. Profits from commercial activities are enabling Fully Charged to grow steadily, but a successful crowdfunding campaign will accelerate growth, maintain competitive advantage, and preserve the independence that has been key to its success so far.”
Fully Charged also revealed it is a broadcasting, digital and events business, with a strong, independent brand that can be extended across an array of relevant products and services.
“Our vision and mission is clear: ‘To inspire the world to stop burning stuff’ and ‘to be the no.1 consumer channel for clean energy and electric vehicles’. The principle objective of the next 5 years is to grow the audience from 2 million at the start of 2020, to 15 million at the end of 2024.”
Funds from the Seedrs round will be invested largely in additional staff/freelancers to drive audience and financial growth:
- Pre-Production Co-ordinator
- Video Editors x2
- Freelance Presenters x3
- Commercial Manager – Northern Europe
- Commercial Executive – UK
- Commercial Assistant – UK
- Event Operations Manager
- Merchandising Manager
- Website & Design Manager
- Digital Communications Executive
Fully Charged added that additional funds will be invested in audience growth plus a larger production office at Bristol & Bath Science Park. The channel is now offering 16.65% in equity with a £2,503,800 pre-money valuation. The campaign is set to close at the beginning of May.
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