Overfunding: Miso Tasty’s Latest Seedrs Campaign Surpasses £350,000 Funding Target

Japanese-inspired food brand, Miso Tasty, has successfully secured its initial £350,000 funding target through its latest equity crowdfunding round on Seedrs. The latest campaign comes less than two years after Miso Tasty raised £421,400 through its second Seedrs initiative.

As previously reported, Miso Tasty was launched by chef Bonnie Chung and is described as a modern brand of Japanese-inspired snacks and meal solutions.  The company reported that within four years it has grown its range of products to include miso soups, miso pastes, miso ramen noodle kits, as well as a critically acclaimed cookbook. It was also noted that Miso Tasty aims to make tasty Japanese meals easy to recreate at home or on-the-go.

“Our initial focus was purely on miso products which gave our brand a niche specialism, but as the market for Japanese food accelerated and our knowledge of the market deepened, our vision has widened too. Now Miso Tasty’s mission is to become the No.1 brand for Japanese home-cooking; appealing to a much broader audience and with even more ambition.”

Funds from the latest Seedrs round will be used to support the working capital and execution of three key initiatives to drive sustainable growth in the business:

  • A new consumer and trade marketing activation plan to drive Miso Tasty’s brand awareness
  • Launch two new product ranges
  • Grow and retain the Miso Tasty team

Miso Tasty is currently offering 12.46% in equity at a £2,037,500 pre-money valuation through the funding round, which is set to close mid-April.

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