Netcore Solutions, a marketing automation and personalization platform, revealed on August 11, 2020 that it has chosen Asian Fintech firm GoBear to power its multi-channel marketing automation and engagement campaigns. GoBear will help Netcore with ensuring customer retention, according to a release.
Established in 2014, GoBear offers services in 7 markets across Asia. The company claims that it has an addressable market of more than 55 million users who are looking for over 2,000 personal financial products.
As mentioned in a release:
“Netcore has been a formidable player in the marketing automation space globally with a keen focus on Southeast Asia. [Approximately] 75% of Asia’s unicorns (companies valued at $1 billion or more) trust Netcore with their customer engagement campaigns across multiple channels.”
Netcore Smartech’s AI-enhanced platform bundles the CDP, multi-channel campaign management, which is described as a “comprehensive journey builder.” It also features an AI-powered email delivery system, and “Smart Push” for sending push notifications, with “a layer of AI” across the platform. Netcore claims that its Smartech platform is well-suited for company brands that are working on their customer retention campaigns.
Azril Arif, Performance Marketing Director, stated:
“[We believe that] GoBear is ushering in the next phase of customer engagement and we [think] all engagements need to be personal in nature. Netcore Smartech will enable us to understand our users better, conceptualize engagement strategies, and deploy personalized engagement at scale. We foresee this to be instrumental in our growth.”
Abithab Bhaskar, CEO – International Business, Netcore Solutions, remarked:
“The Fintech industry presents a [good] opportunity for customer engagement and retention across the globe. GoBear is a [well-known] name in the Fintech space and we are [pleased] to impact the key retention and engagement KPIs and contribute to their … growth story.”
As noted in the release, Netcore Solutions is a martech solutions company that allows marketers to outline or plan their customer journey to achieve a 1:1 customer experience. The company has reportedly been helping companies with marketing ROI for over 20 years.
Netcore claims it works with major brands and also serves as a strategic business partner to SMEs across many sectors in the US, India, Southeast Asia and the EMEA region.
GoBear recently partnered with UnionBank to launch a lending as a service offering in the Philippines.
In May 2020, GoBear secured $17 million in capital through an investment round to expand financial services for Asian markets.
Also in May, GoBear acquired AsiaKredit, a Singapore-based online lending platform.
