DeadHappy, a UK-based life insurance brand, is set to close its equity crowdfunding campaign on Seedrs with nearly £2.4 million raised. The funding round, which aimed to raise £1.5 million, has attracted more than 950 Seedrs investors.
Founded in 2013, DeadHappy stated it exists because it believes life insurance may be “done better.” The company further explained:
“When we say ‘better,’ we don’t mean a new advertising campaign or a free ball-point pen. We mean real change that makes a real difference. That’s why we’ve reinvented life insurance to be cheaper, easier and better. All designed with the customer in mind.”
DeadHappy further claimed it offers customers a simple, cheap, flexible, and enjoyable alternative. The company has developed a “unique pay-as-you-go” life insurance product with a rolling 10-year guarantee of cover.
“Our simple sign-up process allows customers to answer only 4 medical questions & obtain cover in under 5 minutes, online, through their mobile phone.”
DeadHappy then noted its proprietary Deathwish Platform inspires customers to personalize their life insurance by creating “deathwishes,” which helps them to identify their life insurance needs and gives their life insurance plan some real, tangible meaning.
Funds from the Seedrs campaign will be used to continue the growth and development of the DeadHappy platform. The company is now offering a 20% discount through the funding round, which is set to close later this week.
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