Affirm Acquires Canadian Buy-Now-Pay-Later Provider PayBright CAD $340 Million

U.S. fintech Affirm announced on Thursday it has acquired PayBright, a Canada-based buy-now-pay-later provider, for CAD $340 million. The acquisition comes just a couple of months after Affirm raised $500 million through its Series G investment round, which was led by GIC and Durable Capital Partners LP.

As previously reported, Affirm is a point of sale credit provider that is currently working with more than 5,000 merchants, including Article, Joybird, West Elm, and Shopify. The company’s goal is to provide shoppers with an alternative to expensive credit cards at the point of sale, giving them the flexibility to buy now and make simple monthly payments for their purchases. Affirm reported it has raised more than $1.3 billion from investors to date.

While sharing more details about the acquisition, Max Levchin, CEO and Founder of Affirm, stated:

“We are excited to combine with PayBright, creating the opportunity to expand our footprint across North America and scale our platform. PayBright shares Affirm’s goal of improving the payments experience for consumers and merchants alike, and PayBright’s base of merchants complements our own customer network. We look forward to welcoming their talented team to the Affirm family.”

Wayne Pommen, President and CEO of PayBright, added:

“Partnering with Affirm gives us the opportunity to deliver on that promise on a much larger scale. Affirm’s network, focus on trust and transparency, and industry-leading technology make it the ideal partner for PayBright. As part of a larger, multinational organization, we can help even more merchants attract new customers and provide a greater number of consumers with more control and flexibility in their purchasing decisions. We are delighted to be joining forces with Affirm and taking Buy Now, Pay Later to the next level in Canada.”

Additional terms of the transaction were not disclosed.

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