Payments provider PayU has partnered with Twisto, a Czech Fintech offering deferred payments, in Poland to bring more payment options to the ‘PayU Pay Later’ platform. The “Buy Now Pay Later” (BNPL) service is available to current online retailers using the PayU platform. Since February 2020, PayU has offered Twisto as one of the payment methods for online stores across the Czech Republic.
Twisto’s solution will be integrated through the PayU API as part of the platform. Online shoppers will now have the choice to postpone payments at no extra cost for up to 45 days.
Martyna Szczepaniak, Head of Consumer Credit at PayU, said that by implementing Twisto into PayU’s payment service they can offer a choice to their end-users.
“The partnership continues our strategy to develop a portfolio of consumer finance products offered in cooperation with both our banking partners and the best fintechs in the market. This offering is an excellent addition for the millions of shoppers who pay through PayU each month. Together with Twisto we are working on making deferred payments available to our partner merchants in the coming weeks.”
Adam Miziołek, Twisto country manager, said the partnership is good news for their merchants.
PayU pointed to a survey that revealed that 43% of respondents refrain from buying online because they don’t have physical contact with the product and therefore the opportunity to see it before paying. Additionally, a common reason for shopping cart abandonment is the lack of funds available at a given moment. Deferred payments can mitigate these challenges.
“Buyers that need more time to pay for purchases are able to register an account through Twisto’s mobile application, and therefore able to postpone payments for the following month for free, or (if the transaction amount exceeds PLN 200) spread the purchase into 12 even instalments, all through the customer friendly mobile app,” said Miziołek.
The ability to delay payments is said to increase the conversion rate by an average of 12%.
Currently, the possibility of deferred payment with Twisto is offered by around four thousand retailers in Poland and The Czech Republic. The partnership between PayU and Twisto in Poland will increase the number dramatically.
