Overfunding: London Fintech Platform DMALINK Secures £146,252 (or 146% of its target) from 273 Investors, 16 Days Left Until Sale Ends

DMALINK, which develops technology for creating an open, transparent and accessible currency market for banks, funds, corporations, had planned to raise £100,013 via Seedrs. There are 16 days left to invest in DMALINK’s operations and the company has already secured £146,252 (or 146% of its target) from 273 investors at the time of writing. DMALink is raising equity capital at a pre-money valuation of £10.3 million.

DMALINK is a pre-Series A London Fintech platform that’s used by banks and asset managers. The company reports £2.4m in revenue, more than 316,000 client orders, and has a team of 10 professionals.

Based in London and launched in December 2014, DMALINK has a £10.3M pre-money valuation and is offering 1.4% equity.

DMALINK was founded by Michael Siwek and Ashwind Soonarane with $230,000 in capital. Today, the company claims to be an established and trademarked brand used by banks, funds and brokers throughout the world.

As noted by the DMALINK team, the FX market is the largest and most liquid capital market in the world, recording an average daily trading volume of approximately $6.6 trillion.

As explained by the company:

“Despite its size, there are occasions when the FX market can be opaque and liable to imperfect price movements to the detriment of all participants. In recent years the FX market has been plagued by a host of scandals relating to the conduct of some of the world’s largest financial institutions. DMALINK exists to address structural imperfections in the FX market and rectify the governance and conduct issues raised by regulators. Our big data and analytics solutions make it possible to make better trading decisions.”

While sharing its monetization strategy, the DMALINK team notes that this is “the next stage in the digital FX trading evolution.” They plan to disrupt or “shake up” traditional practices to “create meaningful and long-lasting change within the financial markets.”

DMALINK has identified two main revenue streams:

1. Fee per transaction

2. Subscription-based real-time API market data service

The company confirms that there are “no monthly terminal or integration fees, making it easy for clients to start trading.” DMALINK says it’s the only exchange they’re aware of that does not charge fees to market makers/price providers. The company clarified that “only clients pay a per-transaction fee” and that this “creates favorable trading conditions for clients.”

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