Welcome Tech Adds Industry Veteran to Bolster Immigrant-Focused Financial Services

Welcome Tech, a digital platform serving immigrant families in the U.S., today announced the addition of Daniel Ayala as executive vice president, managing director of Financial Services. His hire comes as the digital bank mobile app PODERcard surpassed 500,000 downloads this year. Welcome Tech has seen its total user base quickly surpass three million registered users since the start of the year. 

Ayala brings more than 30 years of financial services experience, spending the last 18 years in consumer banking at Wells Fargo. Over the past two decades Ayala has focused on the immigrant customer segment. In the past, he helped lead the charge that drove the original efforts of accepting the Matricula Consular from various countries at major banks in partnership with the Mexican government and other governments in Latin America. Prior to Wells Fargo, Ayala worked at JP Morgan Chase, Bank of America and Citibank. 

“With a deep understanding of Welcome Tech’s customer base, Ayala will be a key player in developing Welcome Tech’s product roadmap of in-culture and linguistically relevant consumer products and services,” Welcome Tech said in a statement. “He will also play a larger role in building a top performing product team to execute Welcome Tech’s mission to deliver state of the art financial services to this growing Hispanic consumer cohort.” 

“It is an honor to find an outstanding individual, such as Danny, who has an immense wealth of cultural acumen, spanning both Hispanic and LATAM cohorts, and who so closely aligns with our core values. We are thrilled to have Danny join our incredibly talented and experienced leadership team,” said Amir Hemmat, co-founder, president and CEO of Welcome Tech. “With his support and our continued growth, I am extremely confident in the future of Welcome Tech as we look to scale rapidly, and I am excited to continue our keen focus on supporting those who are overlooked by traditional financial institutions and other neobanks today.” 

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