Permission-based advertising provider Permission.io this week announced the development of their demand side platform (DSP), Permission Ads. The patent-pending, ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data.
Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisements and sharing first-party data. The DSP will also allow Permission to serve advertisements beyond its own platform and across the open web, giving permission-based advertising far more reach and allowing the Permission ad infrastructure to be fully integrated with major supply partners and publishers worldwide.
“The advertising industry is at a crossroads as it leaves behind intrusive data-collecting technologies and strives to build trust with consumers. We’re proud to be developing a solution to bring the digital ad experience into the modern age for both consumers and advertisers,” said Charlie Silver, CEO of Permission.io. “Data is the most valuable asset in the world. It’s time consumers get their cut.”
The advertising landscape is shifting as privacy becomes an increasingly important issue. Permission said Permission Ads is the first DSP built on a foundation of asking for consent. They added Permission Ads is fully compliant with relevant privacy laws including GDPR, CCPA and LGBR, because it is based on consent and therefore is inherently designed to meet the requirements for any new data privacy laws implemented.
The upcoming deprecation of the third-party cookie, the technology that has powered the marketing industry for decades, has advertisers searching for new ways to collect valuable data and successfully target key audiences. A permission-based, first-party data-based advertising model is a path forward to a cookieless future, Permission believes, because it enables advertisers to build trust as they collect information to craft targeted campaigns while giving consumers the chance to benefit from the booming data-based economy.
