Overfunding: Fintech Etcho, which will Offer Investment App, Secures £198,719 via Crowdcube

Etcho, which wants to empower and motivate anyone to “tailor their investments in a way that matters uniquely to them,” has raised 113% (£198,719) of its £175,000 target from 174 investors via Crowdcube (at the time of writing). There are currently 25 days left in this sale.

Etcho reports a £1,300,000 pre-money valuation, 13.26% equity, and a £1.17 share price.

The Etcho app is being developed to enable users to make investments in a company that “best aligns with their morals,” the update noted. Having created the prototype, the Fintech firm is raising to “finish the MVP and aim go-to market in Q1 2022.”

Here are the key business highlights:

  • Prototype built & MVP in development
  • Waitlist launched & we aim to release our MVP during Q1 2022
  • Combining 2 fast growing trends in Fintech – ESG + Retail Investors
  • Market size over 7.9 million customers with 20% annual growth

The company added:

“We are building a DIY investment screening app driven by the UN’s Sustainable Development Goals (SDGs). We want everyone to understand a company’s impact on our planet & our people. We allow users to match their money to their morals & make responsible investments into companies.”

They also mentioned that achieving the SDGs may create $12T+ in international market opportunities by 2030. By making it easier for everyone “to understand the impact of their investments, we can help prevent the catastrophes that face our planet/people,” the firm noted.

They pointed out that those in their 20s & 30s are “the most frequent entrants to the stock market in Britain & 95% of millennials are interested in responsible investing.”

Etcho “aspires to be the solution for investors wishing to understand the impact of their portfolio yet remain in control of their investments,” the firm added.

They further noted that Etcho wants to “become a community for sustainable investors, with access to talks, a wellness hub & rewards through sustainable partner brands.”

The company also mentioned:

“We aim to develop a freemium model with deeper sustainability analysis & access to a wider universe of stocks for premium users. We will also look to monetise some content for non-paying users e.g. talks, through both non-subscribers & sponsorships. We have completed our prototype & launched the waitlist, are planting trees in Ghana & restoring Oysters. We aim to launch our MVP in Q1 2022.”


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