January is finally over and for many people who pursued dry January, it could not have come to an end soon enough.
Many people in the US and elsewhere attempt to give their bodies a break from the Holiday festivities which frequently include lots of food and plenty of booze. Starting with Thanksgiving, things tend to escalate as office parties and Holiday gatherings typically involve plenty of drinking. It all culminates at the end of December when people frequently break out the bubbly and then sleep it off the first day of the year. Then cold turkey kicks in.
If you are someone who has attempted to go dry and failed, you have my sympathy. Fizzy water and juices are simply not enough. But now there is a company that is providing an alternative to tall glasses of ice tea with high-quality cocktails – minus the alcohol.
Drink Monday is a private firm that was labeled “One of the Fastest Growing DTC Brands by Business Insider. The company has developed non-alcoholic spirits that provide the “look, feel, and most importantly, taste of your favorite adult beverage” minus the risk of a painful morning after.
Drink Mondy cites data that indicates the non-alcoholic beverage category is a sector that is predicted to grow by 31% by 2024. And instead of fizzy sugar drinks, consumers want healthy, top-shelf-like products.
Founded in 2019, Drink Monday reports $5 million in lifetime sales. The company is looking to boost its growth by raising capital on securities crowdfunding platform SeedInvest.
Live now, Drink Monday is looking to raise a Seed Round of $3 million in a Reg CF – Reg D, side by side securities offering. Preferred equity is being sold to investors at a pre-money valuation of $24.5 million. In 2021, Drink Monday raised a Pre-Seed round of around $2 million in a SAFE. The current funding is hoping to raise a minimum of $400,000 at a per-share price of $1.75.
The founders believe that with additional funding they can make more headway in targeting the alcoholic drink market which is enormous ($1.5 trillion globally and the non-alcoholic beverage sector of around $724 billion (2020).
If you are interested to learn more about Drink Monday’s offering you may review it here.
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