Digital Commerce: Indian Fintech Unicorn Razorpay Introduces Magic Checkout

Indian Fintech Unicorn Razorpay notes that it has been serving numerous digital commerce merchants with an intuitive, customer-friendly, and secure checkout experience for over six years. The company claims that its expertise makes them one of the best go-to checkout providers for merchants who want to provide a structured checkout process to their clients.

Along with various other products they have developed, Razorpay is now introducing Magic Checkout, which may be enabled and activated in a seamless manner. According to the Fintech firm, Magic Checkout improves your chance of boosting sales by 20% by offering a quicker, safer, easier, and more “rewarding” checkout experience.

As mentioned in the announcement, Magic Checkout automatically “prefills delivery details and information of customers who have shopped previously from Magic Checkout network stores, allowing customers to checkout 50% faster.”

Here are some key features:

  • Expertise: Razorpay has a dedicated team that “manages and provides a customized and optimum checkout experience to your customers.”
  • Design: You get a clean, seamless, and intuitive checkout, which has been “designed keeping in mind Indian shoppers and a mobile-first approach.”
  • Trust: Razorpay is a “trusted checkout partner for millions of businesses across India, and customers are familiar with the interface we provide.”
  • Payments: The firm supports all payment methods, “including COD, show relevant success/error messages, and provide 99.9% uptime.” Not just this, They are “fully compliant with RBI and currently support over 100 currencies.”

As noted in the update, digital commerce is here to stay, and as sellers focus on expanding their business operations, they should think of offering the best checkout experience to their clients in order to enhance client engagement and sales.

And now that it’s clear what range of elements lead to a frictionless checkout, the Razorpay team is inviting firms to find out more about Magic Checkout and figure out how it may be helpful for your company.

As covered recently, Razorpay has acquired a majority stake in Curlec, a Malaysian recurring payments solutions provider. The cost was just under $20 million. Curlec is the first international acquisition for Razorpay, and taken together with the previous ones it shows a very deliberate growth strategy.


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