Livestock trading and analytics platform Breedr has raised £12 million in a blend of debt and equity capital, according to a company statement.
Breedr raised capital on Crowdcube last fall receiving over £2 million from 560 individual investors at a pre-money valuation of £16 million. The securities offering was hosted on Crowdcube and the funds are included in the Series A total. At the time of the Crowdcube offering, Breedr reported that it had previously raised £5.2 million.
Breedr was founded in 2019 and is designed to “revolutionize” outdated and inefficient agricultural practices by moving to individual animal management.
Breedr offers an app and platform where farmers can record everything they need to know about their animals, adding updates over time generating data that can improve efficiencies in the process. The service uses tools to predict the future growth of animals, helping farmers to grow healthier animals and plan finishing dates.
Breedr reports that in under three years, it has helped over 1,100 UK farmers transform their businesses through data analysis of more than 160,000 registered animals.
Additionally, farmers using the platform can buy and sell cattle via the Breedr Marketplace, with over 6,000 animals worth £4.5 million having been traded since January 2021.
Access to capital is another challenge for farmers and Breedr is addressing this problem with the launch of Breedr Impact, a feature that enables farmers to “release cash” from their livestock to expand their business. This is the first time that Fintech has been applied to a livestock verticle to provide access to credit capital – as far as we are aware.
Breedr states that this is “only the start” of financial products it will offer on its platform.
Ian Wheal, founder and CEO at Breedr, explained that they have put data at the heart of farming.
“By enabling farmers to grow healthier animals, we’re transforming the industry: allowing farmers to use their animals to make investments in their farms, improve trading and provide more transparency to the supply chain – which is sorely needed in this under-invested industry. We’re seeing the positive impact this is having already in the UK on helping to decrease methane emissions and improve cash flow for farmers and can’t wait to expand this model across the world, starting with Australia and the US. We’re delighted to have the support of Investbridge Capital and our crowdfunding investors to help us expand Breedr to support even more farmers.”
Oliver Hogg, CEO at Investbridge Capital, commented that Breedr has built a truly innovative platform that is solving issues across the agrifood industry,
“… from delivering key insights to farmers to help improve the care and growth of their animals, to its transformative cash-flow product, to providing transparency across the supply chain to meet the needs of retailers and consumers. We’re delighted to be supporting them for the next stage of their growth journey, particularly as they expand Breedr Impact and the overall Breedr model across the world.”
Breedr reports that it currently hosts nearly 4,000 members and 160,000 registered animals.
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