Australia’s Hay Group Introduces Shaype to Support Fintech, Embedded Financial Experiences

Australia-based Hay Group is introducing Shaype in order to redefine what may be possible in financial innovation, Fintech and embedded financial experiences.

Since introducing the Hay as a Service (HaaS) product offering back in 2020, the professional team and the platform’s capabilities have reportedly grown and evolved reflecting the steady demand from customers for improved financial innovation solutions.

The main attributes provided to customers reportedly include project acceleration and de-risking tech execution for startups and also established suppliers who are able to use the robust  and flexible platform to introduce various products to market.

The firm has established a solid reputation for speed, flexibility, control, cooperative working relationships as well as a partnership approach.

In order to continue to build on this solid foundation, Hay as a Service (HaaS) has now become Shaype.

Hay Group Founder and CEO Andrew Laycock remarked:

“Customers want new and flexible ways of dealing with their finances and businesses are seeing a huge opportunity to deliver financial experiences differently Our new brand represents the ambition and evolution of our wholesale financial technology platform which we launched in 2020 to provide single API access to a full suite of powerful financial microservices. Shaype reflects our passion to redefine what is possible in financial innovation.”

Leveraging the opportunity and overall success in the Australian market, Shaype is an international company with business offices based in Sydney, London, Belfast and Warsaw.

Key business partners of Shaype reportedly include AWS, VISA, Apple and Google

According to the firm, the future of finance does “not start and end with digital banking, but the seamless integration of these services into any customer journey.”

The firm has “built a platform to rapidly embed financial services into any business.”

Their technology and product teams “bring together experience in high-frequency trading from the leading edge of the hedge fund industry and the latest innovations in payments services.”

They claim to have “started with a vision to create a faster, better, and more embedded financial & payment system, one that connects all types of businesses, large and small, finance and non-finance based, digital and physical, and one that integrates and embeds payments and banking options into the heart of your product offering giving your customers a seamless experience.”

Shaype™ delivers this “in an extraordinary way – cost effective, SaaS cloud-native offering with flexible modules that are market tested and ready-to-go.”

By building a pure microservices architecture accessed by a universal API adapter, Shaype “ensures flexibility and speed-to-market with an ‘always-modern’ platform that removes technological debt from your legacy systems at your own pace, freeing the resources of your business to focus on what you do best – customer engagement and satisfaction.”

It is this freedom that Shaype provides you that makes Shaype “a true strategic partner for growth and additional revenue and not just another vendor.”

Through their universal API adapter and pure microservices architecture, Shaype “can sponsor your business into Visa (as a Visa Principal Partner), issue cards, provide full processing and program management as well as providing access to the Australian payment rails (NPP, DE and BPAY).”

Shaype provides “a full Financial Crimes as a Service module, onboarding/KYC modules, digital wallets and tokenization, data & recs and core banking and BSB accounts.”



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