Fintech Enfuce Releases MyApp to Support Fast, Cost-Efficient Launch of Payment Products

MyApp, complementing Enfuce’s turnkey solution Card as a Service, is a white-label mobile app “with all the features of a modern card management.”

With MyApp, Enfuce now “allows its customers to move to market with their new payment products in a more complete form.”

As explained in the update, the advantage of a white-label app is that it “saves time and money for app development.”

MyApp is developed, released, and maintained by Enfuce which means that “no resources are required from the customer to either build or keep the app up-to-date and secure.”

The business can “concentrate on their payment product and let Enfuce help to launch the app in as fast as eight weeks.”

Matti Rusila, Director of Product at Enfuce, said:

“Mobile apps are today seen as a mandatory part of any card product. We don’t want it to be a constraining factor for our customers. Instead, we help them with our development. MyApp supports our customers when they want to test their new products on the market with the features and branding they choose.”

Being a white-label app means that MyApp is “easily rebranded with logos, colors, and fonts.” The business can also “select the languages and features they want for their customers.”

MyApp, available on both Android and iOS, “is simple to use.”

It gives the end-customers “an easy control of their card and makes it possible for them to limit card usage and geoblocking, view PIN and other card details, report a lost card and freeze it, and to add the card to digital wallets.”

Transaction push notifications ‘bring safety and transparency to card usage.”

Enfuce asks, “Which card payment method do customers feel most comfortable with?”

The firm adds that today, many of us pay for living commodities and manage our payment habits “with our smartphone apps.”

If you have a plan for a payment service, “you may have considered a mobile app as a platform for your business.”

The mobile app plays “a significant role in the card business since it is the convenient way to have customers use the product easily on their hands.”

In addition, to integrate with popular digital wallets such as Google Pay and Apple Pay, “it is recommended to have a mobile app ready.”

But we all know “the realities.”

The time, workforce, and expertise involved in developing an app is “a challenging journey to start from scratch.”

If you have an idea for a payment product and want to quickly reach customers through a mobile app, “the solution is here.”

Enfuce’s MyApp is “a ready-to-launch card management app that enables you to meet your customers with your branded app in 8 weeks.”

As a white-label app, MyApp is “a turnkey service in that no coding or integration is required as Enfuce handles everything from development to maintenance.”

For more details on this update, check here.

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