Financial Super App Emma Introduces Commission-Free Stock Trading

Emma, the financial super app, recently announced the launch of its commission-free stock trading to over 1 million customers in the United Kingdom, after successfully “testing with more than 30,000 users who registered on the waiting list.”

Emma customers currently “use the app to see all their financial life in one app, track day-to-day spending and set budgets.” Thanks to Open Banking, their users “know where their money goes and how to plan for their savings goals.’

Through Emma Invest, customers can “access more than 2,000 fractional global stocks and trade in real-time, commission-free.” Their users will also be able “to track stocks with watchlists, view stocks under categories like top trending, female CEOs, biggest daily movers, view the latest market news and more.”

Edoardo Moreni, CEO of Emma, said:

“Emma was built to empower millions of individuals to live a better and more fulfilling financial life. Our plan has always been to bring access to financial services closer to our users. We are thrilled to be able to release commission-free trading. Investments will be just one of the many verticals we will fully integrate with Emma. Our team is working on a savings account which we plan to release by the end of the year.”

The investment platform will soon “include Social Trading to allow users to share their investments, see what their friends are doing and help build a stronger retail investors ecosystem across Europe.”

Further, Emma is already “working on the addition of Cryptocurrencies, Commodities, and Forex.”

As covered in June 2021, Emma, a company that’s on a mission to be the control center for your money, had secured £1,889,342 from 2,588 Investors (at the time of writing) via Crowdcube.

Backed by Connect Ventures and other leading VCs, Emma had a £1,000,000 fundraising target. Emma reported a £34 million pre-money valuation (in June 2021), a 5.26% equity, and a £1.75 share price.

The company’s management said in June 2021 that they’re targeting 1 million customers by the end of 2021.

As noted by Emma:

“A generation faces unprecedented financial challenges with an increased complexity of digital spending and exploding choices in financial products. Emma wants to help people take control of their money and help them make the right financial decisions. Since our 2018 launch, we’ve seen incredible growth, with over 600k customers, 500% YoY average growth and we’ve analyzed £100bn+ worth of customer transactions.”

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