Mastercard Introduces Apple Pay to Consumers in Kuwait

Mastercard (NASDAQ: MQ) brings Apple Pay to its cardholders in Kuwait.

Apple Pay is “providing a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash — and uses the power of iPhone to protect every transaction.”

Customers simply “hold their iPhone or Apple Watch near a payment terminal to make a contactless payment.”

Every Apple Pay purchase is secure because “it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code.” Apple Pay is “accepted in grocery stores, pharmacies, restaurants, coffee shops, online stores, and all other outlets where contactless Mastercard payments are accepted.”

Erdem Çakar, Country Manager, Kuwait and Qatar, Mastercard, commented:

“We are delighted to bring all the benefits of Apple Pay to the people Kuwait, further accelerating the market’s dynamic digital transformation journey. This launch marks the next era in convenience, security and ease for consumers and merchants alike.”

Customers can also “use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.”

Apple Pay makes it easier “to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things.”

Security and privacy are “at the core of Apple Pay.”

When customers “use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers.” Instead, a unique Device Account Number “is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.”

Apple Pay is “easy to set up.” On iPhone, simply “open the Wallet app, tap +, and follow the steps to add Mastercard credit or debit cards.”

Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, “they can start using Apple Pay on that device right away.” Customers will “continue to receive all of the rewards and benefits offered by Mastercard products.”

As covered, Mastercard is “a global technology company in the payments industry.”

Their mission is “to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.”

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