Business Management Platform MYOB Partners with Amaka to Introduce Inventory Synchronization Capabilities

Business management platform MYOB has partnered with Amaka in order “to roll out added inventory synchronisation capabilities for their existing Shopify + MYOB Business integration.”

The inventory sync “allows MYOB Business users to maximize the functionality of MYOB’s recently released inventory management solution.”

Pedram Afshar, CEO at Amaka, said:

“After the successful rollout of our range of e-commerce integrations for MYOB, we’re excited to be strengthening our partnership with their phenomenal team. The Amaka team is proud to be extending business automation potential with our very first inventory management integration, allowing Shopify and MYOB Business users to save even more time every day.”

Through a daily sync, stock-on-hand quantities of all Shopify products “will flow into MYOB Business, complementing the existing transactions and COGS sync functionality.”

Bruno Baptistella, Senior Product Manager at MYOB, remarked:

“When we wanted to allow Shopify users to sync inventory, expanding our partnership with Amaka was the obvious decision. The development and support teams have proven time and time again that their expertise in e-commerce integrations is second to none.”

Amaka will continue “to maintain all of the e-commerce integrations for MYOB Business users and provide unlimited support in the form of 1-on-1 video calls, live chat and the help desk.”

As noted in the update, Amaka claims it is “recognized as the gold standard in accounting integrations and SMB automation.”

It is “trusted by over 50,000 users globally as a result of the seamless, reliable and flexible integrations built by accounting professionals and business owners to eliminate manual data entry.”

Amaka says it “brings simple-to-set-up and affordable enterprise-level automation tools for small-to-medium businesses thanks to its unique integration technology and support model.”

As mentioned in the announcement, MYOB claims it is “a leading business platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed.”

MYOB explains that it “delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants.”



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 22, 2026 vs Jan 1, 2025 - Oct 22, 2025

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Number of Filings130Prior 125 +4.0%
Target Raise, Total$3.37BPrior $3.54B -4.7%
This YTDYear priorChange
Filings 130 125 +4.0%
Target raise $3.37B $3.54B -4.7%

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