Subscription, Bill Management Fintech Little Birdie Teams Up with Bud for Open Banking Capabilities

Powered by Bud‘s aggregation and data intelligence services, Little Birdie’s subscription management app will “help consumers save money by switching or ditching their unused subscriptions.”

As noted in an update from Bud, we’ve “all been there.” The audiobook membership that seemed “like a good idea at the time.” The streaming service subscription “so we could watch that film one evening.” The boxes that “arrive but often go unopened.”

Even with the best intentions, it can be “hard to keep on top of recurring subscriptions.”

Enter subscription and bill management app Little Birdie.

The app is “powered by Bud’s Engage product: customers connect their accounts via open banking, and can then identify and manage their recurring payments and subscriptions.”

Their aggregation and intelligence services (Aggregation, Categorization and Regular Payments) are “at the core of this innovative subscription management solution.”

Perhaps unsurprisingly, Opinium research commissioned by Little Birdie and undertaken in September 2022, found “that 32% of people aged 18-34 expressed regret about subscriptions bought during the pandemic.” 41% said “they feared regular subscription payments could push them into debt.”

As Bud’s founder and CEO, Edward Maslaveckas, notes, the app “could make a real difference to the financial wellbeing of time-poor consumers during the ongoing cost-of-living crisis.”

Edward stated:

“Since 2015, we have focused relentlessly on building technology that can enable companies to understand their customers in a whole new way. At the heart of this is our transactional data intelligence. This product will help Little Birdie customers to take the stress out of financial decisions. That makes us proud.”

As covered last year, Aviva reportedly helps millions of customers with planning for their futures so its a key moment for the Open Banking community when they decide “to make a move in this space.”

Bud‘s management noted that they’re looking forward “to supporting them along the way.”

It’s great to be able “to say that following a rigorous selection process, [Bud was] chosen by Aviva to provide the tech behind their new Open Banking dashboard.”

Aviva had initially “reached out earlier in the year to discuss the prospect of providing an Open-Banking-enabled dashboard to their workplace pension clients.”

The idea is that the dashboard will “act as a new capability that Aviva’s clients can offer to their pension scheme members and correlates very closely with the insights coming from its ongoing age of ambiguity studies.”

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