Property Partner, which claims to be he UK’s leading fractional property investment platform, is rebranding as London House Exchange.
The rebrand reportedly :follows an additional £2.4m of investment from US digital homeownership company, Better.”
With the rebrand, London House Exchange (LHX) “reprises its original legal name since its 2014 founding and returns the spotlight to being the world’s first and leading stock exchange for individual properties.”
LHX reportedly “has £120m of fractionalized property assets under management and over 8,000 investors from over 80 countries.”
Since inception, £55m of property shares “have been traded on the FCA-regulated trading exchange, the only one of its kind for individual residential properties.”
The new brand “gives the company a clearer and more recognizable identity, one which transcends borders.”
Warren Bath, CEO of London House Exchange, said:
“The name London House Exchange speaks directly to what we already do and reflects our plans for a truly international trading exchange. Only on LHX are our clients from across the world able to instantly buy and sell shares in UK properties, delivering liquidity today to an otherwise illiquid asset class.”
Michael Lamont, CEO of Better UK, said:
“Real estate is the largest asset class in the world, worth more than shares, stocks and bonds combined, and residential property makes up approximately 75% of this total. However, unlike those other asset classes, property transactions take months rather than seconds. Our mission is to successfully make property assets liquid and tradable at global scale.”
Market liquidity is “the driving force behind a £2.4m programme of direct investment in London House Exchange by its parent company, Better HoldCo, Inc.”
Better claims it is “a leading digital homeownership company that has funded over $100 billion in mortgage loans since inception, $4.6 billion in real estate transaction volume and $38 billion in insurance coverage written.”
Better is “revolutionising the home finance industry, helping thousands to more easily find a path to homeownership through its low-cost and transparent platform.”
Better’s direct investment will “increase liquidity on LHX, encouraging efficient pricing and asset valuation across the platform.”
Vishal Garg, CEO & Founder of Better, said:
“We acquired Property Partner in 2021 on account of their unique platform which allows any property anywhere in the world to be fractionalized, turned into shares and traded on an FCA regulated exchange, the only one of its kind in the world. Renaming the business to London House Exchange encapsulates their reason for being: the world’s first and leading stock exchange for individual properties. Enabling the purchase of shares in property from Nottingham to New York is just the beginning, and we are thrilled to support the team with this additional investment.”