UK’s PensionBee, LifeSearch to Offer Consumers Protection while Saving for Retirement

Online pension provider PensionBee launches its new protection insurance offering in partnership with the UK’s tech-driven life protection specialist, LifeSearch.

PensionBee customers can now “purchase fully digital mortgage and family life insurance, in addition to critical illness cover, via a simple compare, apply and buy online process, with LifeSearch’s expert advisers available for consumers who require advice or guidance.”

Together, PensionBee and LifeSearch hope “to support pension savers to protect the life they love, so they can save towards retirement more confidently, with the peace of mind that they are protected from any future financial shocks that may impact their income such as sickness, injury or death.”

In addition, PensionBee customers are also able “to set up pension beneficiaries in their BeeHive (account dashboard), to ensure their pension savings are left to their loved ones.”

Romi Savova, CEO of PensionBee, commented:

“Pensions and life insurance go hand-in-hand, providing savers and their loved ones greater financial security for the future. While a pension can help savers meet their costs in retirement, life insurance is an essential step in helping prevent financial difficulties that can arise from an unexpected passing. Yet, despite their importance, pension and life insurance products can often be seen as inaccessible and complex or overlooked until much later on in life. Our new partnership with LifeSearch aims to make planning ahead as easy as possible, so our customers are able to consider protection from the start of their saving journey, creating a future of financial freedom for all, whatever their aspirations.”

Debbie Kennedy, Chief Executive at LifeSearch said:

“With our shared values and likeminded approach to empowering our customers, we are delighted to partner with PensionBee. Their use of smart technology combined with dedicated customer service, is very much in line with our hybrid digital-first approach, supported offline by our team of expert advisers. With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, this is a fantastic opportunity to support PensionBee’s customers with a seamless online journey, improving access to expert advice and most importantly, feel assured they have found the best cover that is right for them and their needs.”

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