European Fintech Enfuce Unveils Brand “Evolution” to Set Standard in Creativity, Purpose in Financial Tech

Card issuing and processing pioneer Enfuce has unveiled its new brand for the Fintech and payment companies “with a unique, stand-out brand concept.”

With its ability to create unique customer use cases, easier payment flows, happier customers, and stronger revenues, Enfuce wants “to be known as the Fintech ‘where happiness is built-in.'”

Enfuce claims to be one of Europe’s “fastest-scaling” Fintechs, as demand grows. This as banks, neobanks, and non-financial companies “embark on embedded payments-driven growth strategies, open new revenue streams, and look to create next-level payment experiences for their end users and customers now and into the future.”

Enfuce’s intention is “to be the only strategic and collaborative issuer processor partner that visionary leaders need to drive transformative business growth and exceptional customer engagement.”

As noted in an update shared with CI, Enfuce’s brand evolution “comes as the fintech industry stands on the threshold of momentous opportunities despite the uncertain economic climate which has impacted fintech funding over the last year.”

Enfuce continues “to scale at pace amid unprecedented demand for its services, with a slew of partnerships added across the government, B2B and B2C sectors over the last 12 months, highlighting how its compliance strengths and agile tech stack are making it the trusted and reliable strategic partner for financial and non-financial entities alike.”

Moving away from the corporate and functional branding of the fintech industry, Enfuce’s new identity and logo have been “designed to communicate its ability to make customers feel valued and treated as partners, and to make everyday life flow with its innovative modular propositions.”

Working with the largest global independent B2B marketing agency Transmission, Enfuce’s identity refresh “follows a six-month development and consultation process involving its people, stakeholders and its clients.”

Overwhelming feedback highlighted “that the keys to Enfuce’s success are listening to its clients’ needs and creating game-changing services that enhance their customers’ experiences, with the power to effect transformative change for its clients and across wider society.”

Recognizing the importance of linking its new brand to its customers’ situations, aspirations and emotions, Enfuce’s brand evolution also “highlights how the processing powerhouse is bringing Finland’s reputation for happiness to fintech.”

To bring the essence of happiness to life, “a disruptive brand platform was developed with the power to add a spark of happiness across any and all channels.”

At its core, the brand evolution “will truly cement the idea that working with Enfuce is the happiest experience customers could desire.”

Led by co-founders and co-CEOs Monika Liikamaa and Denise Johansson, Enfuce offers an agile alternative “to existing issuer processing platforms.”

Enfuce is now “processing nearly €2 billion transactions annually for more than 16 million active debit, credit and prepaid card users on its platform.”

Monika Liikamaa, Co-Founder and Co-CEO of Enfuce, says:

“Enfuce exists to relieve pain from payments globally and make life flow more easily, and our brand evolution underscores that renewed purpose. With our ability to create unique use cases, fewer complications and frustrations when trying to make purchases, we create happier customers and stronger revenues for our clients. Our new brand captures these moments of joy and serves as an ongoing promise to our customers thatEnfuce is truly where happiness is delivered. Our unwavering commitment to improving financial inclusion ensures that the solutions that we are putting out into the marketplace are beneficial, not only for businesses and consumers, but also wider society. That is very genuine and heartfelt in terms of where the business is coming from, and is a key element informing our rebranding.”

Denise Johansson, Co-Founder and Co-CEO of Enfuce, says:

“The timing simply felt right to evolve the Enfuce brand. Our growth and evolution as a business needed to be reflected in a tangible way. Enfuce is where happiness is built-in, and delivered to the world, one payment solution at a time and our brand needed to reflect that. When businesses work with us, they can be confident of getting the very best strategic expertise, compliance strengths, and unmatched levels of customer support. That is at the heart of everything we do, and is the core of our new identity and brand purpose.”

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