Archax, the FCA regulated digital asset exchange, broker, and custodian, today announced the appointment of Ben Zennou as its new Head of Crypto Sales.
Reporting into the CRO, Zennou will be “responsible for leading the company’s continued growth in crypto markets, including the establishment of an OTC desk to complement the existing crypto exchange and custody offerings.”
As a well-known figure within the cryptocurrency and blockchain communities, Zennou’s recent experience “includes Makor and Enigma Securities.”
He has also “held senior sales positions across multiple regions in crypto and blockchain technology.”
Graham Rodford, CEO and co-founder of Archax, commented on the appointment:
“Ben is an excellent addition to our team and brings tremendous experience in the crypto space. We’re delighted to have him on board and look forward to his contributions towards Archax’s business development and strategic direction.”
Zennou added:
“I am thrilled to join Archax in the fight to bridge the gap between traditional finance and digital assets. With my expertise and passion for the sector, I am confident that we will make a significant impact on the industry.”
Earlier this year, Archax announced the launch of its tokenization engine – “enabling the creation of tokens backed by any regulated or unregulated real-world or traditional asset.”
Leveraging the benefits of Web 3.0 and blockchain technology, this new service will “allow Archax to roll out token representations of existing assets, starting with blue-chip UK traditional equities and funds to trade alongside new cryptoassets.”
Whilst the crypto-asset market generally has experienced challenges in recent months, Archax believes “that there is now a real focus from institutions on combining what has been pioneered in the digital asset space with traditional asset classes to enable them to be traded as natively digital-based instruments.”
Graham Rodford, CEO and co-founder of Archax, commented:
“The recent LawtechUK paper provided the last piece of the puzzle, confirming the legal standing of tokens in UK securities law. As the UK’s first FCA regulated digital securities exchange, we are now building on this to pave the way to make traditional assets interoperate with Web 3.0”.
With the recent successful launch of its regulated digital asset custodian and its primary raise platform, Archax is now “creating tokens backed by top listed traditional equities which they plan to trade on their exchange.”
This will be followed “with treasury instruments, carbon credits and a number of tokenised fund projects, as well as other innovative cryptoasset instruments resulting in a true multi-asset venue.”